• b naturalBe True:
    • Stay true to your ideals, but don’t force them upon other people.
    • Brand values of honesty, kindness, and humility are more enduring that dynamic or cool.
  • Be Natural:         
    • Lead by example instead of screaming for attention.
    • False flattery may work in the short-term but cannot be sustained over time.
  • Be Generous:
    • In order to build trust, give before you take.
    • What does your audience want, need and desire?
  • Be Considerate:
    • Listen to understand. It is appreciated.
    • Take the lead from your audience. It’s not just about you promoting your company or products.
  • Be Social:Be Social
    • Ask questions.
    • Avoid statements and monologs.
    • Engage with your customers. Small talk is good.
    • It’s about the conversations.
    • Dialogue reinforces bonds and establishes new relationships.
    • The golden rule applies: Treat others as you’d hope to be treated yourself.