Hi, my name is Tony Leto. I have lived in the B2B marketing world since 1984. I have watched as print and direct mail have declined while digital has soared. I was an early adopter of digital, building my first B2B website in 1995 and my first e-commerce site in 1999.
Recently, I have begun to provide consulting services to other B2B companies looking to understand the value of digital marketing. I am able to provide a unique view of the digital landscape — a “baby boomer’s” real-world life experience with a “millennial’s” understanding of the potential for social media/digital.
I can provide sales and social media training on these topics.
Additionally, I have been a Vistage member since 1999 and I am presently a Vistage speaker. Arrangments can be made for a presentation to your group through www.vistage.com.
I can also provide assistance in creating a digital marketing plan — content marketing, content creation, blogs, search engine optimization, and social media optimization.
Since 1978, I have been an educator and executive working with organizations in New York, California, Connecticut, New Jersey, Illinois, and Wisconsin.
What is Digital Marketing?
Digital Marketing is the promotion of products or companies by way of one or more forms of electronic media — social media, blogs, content creation, e-mail campaigns, and web sites. It involves the use of channels and methods that enable a company to analyze marketing campaigns and understand what is working and what isn’t.
In reality, digital marketing does not exist. It’s now all just marketing.
Your digital assets include:
- Your website
- Blog posts
- Ebooks and whitepapers
- Interactive tools
- Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
- Earned online coverage (PR, social media, and reviews)
- Online brochures and lookbooks
- Branding assets (logos, fonts, etc.)
All are means to attract prospects and service existing customers.