List of Blog Post Ideas

Be Useful

  • Case-Study Post
    • Go into detail on a successful project or process.
  • Checklist Post
    • If your content can be broken into a “checklist”, people will respond well. Checklists are easy to digest.
  • Definition Post
    • Create educational posts for your market
  • FAQ Post
    • “Frequently Asked Questions”. Just what it says. If you often get the same questions, post the answers on your site and create blog posts on these subjects.
  • Guide Post
    • A detailed post on a topic of interest for your audience.
  • How-To Post
    • A staple of any blog. Describe how to execute a process. Use images, video or audio to make your post worthwhile
  • List Posts
    • Create a list of books, tools, resources or any other items that your customers might find useful
  • Problem/Solution Post
    • Define a problem and present the solution.
  • Research Post
    • Share research that your company has to provide value to your customers/prospects.
  • SAQ Post
    • “Should Ask Question”. As opposed to the FAQ, SAQs are questions that customers should be asking
  • Series Post
    • Can your topic be turned into a series which can be released on a regular basis? Link them together as you go.
  • Stats Post
    • Provide statistical data of interest to your market. Works best when you create the data.

Be Human

  • Behind the Scenes Post
    • If you have a following, they may be interested in the background on your content topics.
  • Holiday Post
  • Inspirational Post
  • Best of the Web Post
  • Crowdsource Post
    • Ask your market influencers to answer a set of standard questions. If you can get 10 influencers to provide you 100 words on a single topic, you will have a powerful blog post
  • Interview Post
    • Most people are happy to talk about themselves. Output it as a video, audio, or written post.
  • Link Roundup Post
    • Provide a list of links to sites of interest to your audience.
  • Pick of the Week Post
    • This is a subset of a “Series Post”,
  • People to Follow Post
    • Post a list of influential people in your market and share them with your audience so that they may connect.
  • Profile Post
    • Write a profile of someone important in your marketplace. Make them aware so that they can share on their own social media.
  • Quote Post
    • Quotes from influential people are popular.

Be Promotional

  • Best of Post
    • Pull together a list of you most popular blog posts
  • Company Update Post
    • Let your audience know about new employees, acquisitions, or upcoming projects.
  • Comparison Post
    • Compare the features and benefits of your products and those of competitors. Careful not to focus on downgrading your competition.
  • Product Update Post
    • Have you added a new feature to an existing product? Let everyone know.
  • Product Tips Post
    • Any tricks on how to better use your products? Post them in your blog.
  • Presentation Post
    • Does your company do presentations? Publish them on your blog if the content is of interest to your audience.
  • Project Showcase Post
    • Show the results of a successful project that your company has been involved with.

Blog post