Go into detail on a successful project or process.
Checklist Post
If your content can be broken into a “checklist”, people will respond well. Checklists are easy to digest.
Definition Post
Create educational posts for your market
FAQ Post
“Frequently Asked Questions”. Just what it says. If you often get the same questions, post the answers on your site and create blog posts on these subjects.
Guide Post
A detailed post on a topic of interest for your audience.
How-To Post
A staple of any blog. Describe how to execute a process. Use images, video or audio to make your post worthwhile
List Posts
Create a list of books, tools, resources or any other items that your customers might find useful
Problem/Solution Post
Define a problem and present the solution.
Research Post
Share research that your company has to provide value to your customers/prospects.
SAQ Post
“Should Ask Question”. As opposed to the FAQ, SAQs are questions that customers should be asking
Series Post
Can your topic be turned into a series which can be released on a regular basis? Link them together as you go.
Stats Post
Provide statistical data of interest to your market. Works best when you create the data.
Be Human
Behind the Scenes Post
If you have a following, they may be interested in the background on your content topics.
Ask your market influencers to answer a set of standard questions. If you can get 10 influencers to provide you 100 words on a single topic, you will have a powerful blog post
Interview Post
Most people are happy to talk about themselves. Output it as a video, audio, or written post.
Link Roundup Post
Provide a list of links to sites of interest to your audience.
Pick of the Week Post
This is a subset of a “Series Post”,
People to Follow Post
Post a list of influential people in your market and share them with your audience so that they may connect.
Profile Post
Write a profile of someone important in your marketplace. Make them aware so that they can share on their own social media.
Quote Post
Quotes from influential people are popular.
Be Promotional
Best of Post
Pull together a list of you most popular blog posts
Company Update Post
Let your audience know about new employees, acquisitions, or upcoming projects.
Comparison Post
Compare the features and benefits of your products and those of competitors. Careful not to focus on downgrading your competition.
Product Update Post
Have you added a new feature to an existing product? Let everyone know.
Product Tips Post
Any tricks on how to better use your products? Post them in your blog.
Presentation Post
Does your company do presentations? Publish them on your blog if the content is of interest to your audience.
Project Showcase Post
Show the results of a successful project that your company has been involved with.
