Years before ESPN cornered the market on sports coverage, the only way to watch coverage of anything other than the most popular sports activities was by keeping up with “Wide World of Sports”. That’s where I first got to watch competitive Log...
Be True: Stay true to your ideals, but don’t force them upon other people. Brand values of honesty, kindness, and humility are more enduring that dynamic or cool. Be Natural: Lead by example instead of screaming for attention. False flattery may work in the...
1. Choice – Let them choose to be part of advocating your brand Participation in a program of employee advocacy should be by choice. Do not force people to participate – it must be voluntary. The best people are those who want to share news and information about your...
